Effective Real Estate Sign Design

Creating an effective real estate sign is a necessity when marketing your properties. Whether picking out the right font and size or experimenting with colors and graphics, a well-designed real estate sign can showcase your property’s unique qualities and encourage potential buyers to contact you.

Real estate signs are a way for realtors and property owners to market their listings and let potential clients know about the availability of homes in the area. They are a very effective form of advertising, allowing potential clients to quickly get more information on local properties from an agent or request a tour. This is why it is so important to create signage that not only grabs the attention of a potential buyer but gives them enough information to consider contacting you.

Tip #1: It’s Not About You. It’s About the House.

Real estate signs are an essential part of any real estate marketing plan. They can advertise open houses, provide contact information for agents, and make your listing stand out from the rest. A well-designed yard sign increases visibility and allows potential buyers to quickly find the property they’re looking for. Unfortunately, most real estate and for sale signs focus too much on what the realtor has to offer, such as their experience, company information, and past awards.

While this is important, it should not be the main focus of your sign. Instead, focus on what makes this particular property unique and how it can benefit potential buyers. For example, highlight special features such as a stunning view or recent updates. Use engaging language that entices buyers and showcases why this house is worth purchasing. Personal awards are great, but you want the client to be interested in the house first, not you!

Stay On Brand

Focusing on the house is essential, but you still must ensure your sign is aligned with your brand. Incorporating colors, fonts, and logos that fit your brand identity can help maximize your signage by allowing you to market the house and your own real estate business.

Potential buyers are more likely to take note of a sign that is identifiably yours because they recognize the symbols, colors, and stylistic choices associated with it. Use these elements as anchors that create a connection with customers and prospects, and cement their trust in you. Brands are not built overnight. Take the time to get creative and have fun selecting key features that will help make your business name known.

Tip #2: Highlight the Most Important Information

Whether you are selling homes or commercial real estate, signs must provide buyers with essential information about the property. Many realtors make the mistake of taking this to mean put everything possible on the sign, but that will not help you or your sales.

Avoid unnecessary facts, such as those about the property’s previous renovations or one-of-a-kind features that are best viewed in person. More bells and whistles might scare buyers away from what could have been a fantastic opportunity. Plus, those fun facts are better saved for house tours with already interested parties. Pointing prospective buyers in the right direction and giving them the facts is vital.

Compelling Real Estate Photos

Pictures are a great way to showcase the best parts of your property. You can even use drone photography to capture aerial shots emphasizing the building’s surroundings and curb appeal. This can be a great way to give potential buyers an idea of what they will find when they visit the property in person.

Key Information: Of course, it is essential to include critical information such as the list price, square footage, and the number of bedrooms and bathrooms, but do not forget other details like nearby schools or shopping centers. Even things like public transportation access or proximity to parks can be helpful in enticing potential clients.

Contact Information: Do not forget to put your contact information on the sign. Make sure it includes information such as:

• Your name
• Phone number
• Email address
• Website URL (if you have one)
• Social media accounts (if applicable)

If you feel comfortable doing so, you could also put your picture on the sign so people will recognize you when they come by later.

Tip #3: Stand Out and Be Unique

You want your custom real estate sign to stand out from all the other properties in the area, which means avoiding generic designs and templates. But how can you achieve this? Here are a few things you can do.

Use Unique Graphics. It is hard to miss a real estate sign with bold graphics or bright colors. When designing your signs, think outside the box and consider using images that draw attention and stand out in a crowd. Options such as unique fonts, symbols representing your brand or company logo, or even an illustration of the home itself can make an impression. These elements will help bring your sign to life and give potential buyers an idea of what they can expect when they make a tour.

Make It Interactive. Interactive signs are becoming increasingly popular among businesses, allowing customers to engage with them directly through their ads and promotional materials. For example, you could incorporate links that direct customers to online listings where they can view additional photos or video tours of the home before visiting in person. You could also use interactive elements such as polls or surveys for customers to fill out if they are interested in buying or renting one of your properties so you can gain insight into who may be interested in purchasing from you down the line.

Tip #4: Make Everything Readable

Legible real estate sign designs are critical for successful advertising. Whether you are marketing a single-family property or an entire apartment complex, people driving by need to be able to identify the information on the sign quickly.

Having text easily read from a distance means more potential customers will know exactly what house or lot they are looking at and what deals are offered if they are interested in purchasing the property. Remember that when driving, signs need to read quickly!

Keep Your Color Scheme in Mind. The colors you choose for your sign are essential, as they can drastically affect how legible and striking your sign will be. Drawing attention means using a bright primary color like red or yellow in combination with a neutral hue like black or white. A good rule is never to use more than three colors in one design. This will ensure that the colors do not overpower each other and create an unreadable or busy sign.

Keep It Simple. You do not need to go overboard with complicated graphics or fonts on your real estate sign. The simpler the better, as this allows people to quickly read and understand your sign without spending time deciphering it.

When selecting a font for your real estate sign, opt for something simple yet bold. For example, sans serif fonts such as Helvetica or Arial are classic choices that are easy to read from far away. If you want more of a classy feel, go for serif fonts like Times New Roman or Cambria. Make sure you limit yourself to two fonts max — you do not want your sign looking haphazard!

Tip #5: Incorporate Modern Technology

In this modern age, incorporating technology is an excellent way to improve your marketing, even your custom real estate sign. There are several types of technology can elevate the real estate sign experience and become a marketing tool.

Use QR Codes. QR codes are small barcodes that contain data that users can scan using their smartphones or tablets to access additional information about a property. You can add QR codes to the back of your signs so that potential buyers can easily access additional information such as:

• Floor plans
• Virtual tours
• Contact information

With QR codes, it is easy to provide valuable information without cluttering up your sign with too much text or too many images.

LED Lighting: This technology is one of the latest trends in real estate sign design, and it has quickly become a must-have for many agents looking for ways to draw attention to their listings.

LED lights are energy efficient, brighten up dark areas around homes, and last much longer than traditional incandescent bulbs — making them an ideal choice for outdoor signage applications! Additionally, LED lighting is available in many colors to customize the look of your real estate sign according to your style.

Tip #6: Ensure Durability

Whether you are looking for a sign to set outside your house or office building, or one that you plan to display in various locations, longevity should be top on your list of priorities. Durability matters because poor-quality materials can lead to rapid deterioration, leaving you with a sign that will be unrecognizable after just one rainy day. If you want your message to last over time, it is also best to invest in a durable design.

Choose The Right Materials. The materials you choose for your real estate sign will play a big role in its durability. Metal signs like Dibond are highly durable and do not require much maintenance, but they can be expensive. Wood signs are also durable but need painting or staining every few years. Plastic signs may be the most cost-effective option, but they can fade or warp over time if not correctly cared for. Whatever material you choose, ensure it is appropriate for your area’s climate.

Make It Weatherproof. The weather can wreak havoc on even the best-designed real estate sign if it is not adequately protected from the elements. If you live in an area with high humidity or frequent rain showers, look into weatherproofing options like a laminate coating or vinyl wrap. This will keep moisture out and help preserve the color of your sign for years

Go Bigger Than You Think You Need. When designing a real estate sign, bigger is almost always better — especially regarding durability. A larger sign will be easier to read further away and will not get damaged as quickly as smaller signs due to its size and weight. Even if you have limited space, think about opting for slightly larger sizes than you initially planned — you will thank yourself later.

Design Your Signs With Best Printed Signs

Whether they are too hard to read, lack important details, or are simply boring, not every real estate sign is made equal. Luckily, you do not have to resign yourself to poorly created signs for your real estate business. With years of experience in the sign printing industry, Best Printed Signs knows the difference a well-designed banner or yard sign can make in attracting potential clients. We also offer a free design tool where you can either upload your design or create a brand new one.